For many reasons I cannot disclose many
intricate details in this post but I will offer enough for readers to ponder. Surviving
online with some kind of news outlet or media-watch site is a tough job. Some
like Firstpost may be well-funded
and have the access of Network18 to rely upon for content and distribution.
Don’t know how Rediff does but it
has online shopping business too. Sites like NitiCentral have to rely on limited access to news networks. Last
year a satire site had to bite the dust and merge with an MSM branch to
survive. Many have to make compromises that are forced entirely by their grim
financial situation. You know, like the old boxing mafia in the US used to do.
They fixed matches, up and comers were forced to take a dive and promising
careers were killed. Here’s half a true story:
“My night. I
could've taken Wilson apart that night. So what happens? He gets a title shot
outdoors in the ballpark, and what do I get? A one-way ticket to Palookaville.
I was never no good after that night, Charley. It was like a peak you reach,
and then it's downhill. It was you, Charley. You was my brother. You should've
looked out for me a little bit… You should've taken care of me just a little
bit instead of making me take them dives for the short-end money. You don't understand.
I coulda had class. I coulda been a contender. I coulda been somebody instead
of a bum, which is what I am. Let's face it”.
"The medium is the message" said Marshall McLuhan
meaning that the form of a medium embeds itself in the message, creating a
symbiotic relationship by which the medium influences how the message is
perceived. If you tune into TimesNow
or CNN-IBN or NDTV or an online site like Newslaundry
you know pretty much what you’ll get. You know NDTV is alleged to have indulged
in financial frauds and indirectly “facilitated” their IT assessment
officer for “speedy disposal” (as the DLF chairman calls it). We have also seen
the propaganda, plagiarism with fake videos and fake reports, fake tweets to
support lobbying on some issue and even outright lies by some of them. Take a
look at this:

So the crooks at NDTV believe “guilty by association” is legitimate
news reporting. Of course, this is couched in clever trickery of not being
inaccurate but the tweet by India TV exposes what the scumbags and scumbaginis
at NDTV really are. They don’t miss even a remote chance to tar and malign Narendra Modi. So that’s what brings us
to the question: why would Narendra Modi
appear on a show in which this corrupt channel is a media partner? The
answer isn’t simple. The other two associates of this event are Facebook (FB) and Newslaundry (NL). Who initiated this event is not clear to the
public but based on evidence we have to assume since this is a social media
event it is a Facebook event. But chances also are that the event was “concocted”
in association by one or more of the partners or their PR brokers. The event is
called “Candidates 2014” and is
supposedly …. Well take a look at what NL said:


NL first put up a page that said (as in the first para of text) “Madhu Trehan interviews prime-ministerial
front-runners”. Ha! What a scam! It included the convict Lalu Prasad who
can’t even contest elections and others were Modi, Mamata Banerjee, Arvind
Kejriwal and Akhilesh Yadav. So people pointed out this blooper and a few hours
later this was changed to “… top
contenders”. Top contenders for what? The speaker’s position in the next
LS? The silliness of the new title seems lost on NL. Notice that under the text
it says “You can be the first to comment”
and that is in the revised page. For some reason NL deleted around 90 comments
that I had seen when the page was first up on February 20. They even put up a
notice saying comments for the thread are closed as the pic on the left shows.
If everything is clean and transparent why all this skulduggery?
Kanchan
Gupta, who heads NitiCentral, put out
this a tweet and stated it’s an open event and anybody can broadcast and Niti
too will broadcast. That was enough to start a scramble between the advertised
partners of the event and that’s where the fun part starts. Here is an exchange
between KanchanG and Barkha Dutt (who else could it have been?):
So the group editor of NDTV says “from
what I understand” they are exclusive broadcast partners. The last tweet
above from KanchanG says he heard differently (in another tweet he mentioned
from Modi’s office) that it was a FB event and that he will be broadcasting it
anyway. Elsewhere, Vikram Chandra,
the usually amiable guy from NDTV, had a clear indication of what anyone else
broadcasting the event would tantamount to:
Okay, so VikramC says it would be piracy. FB’s also said NDTV and NL are
partners in this grand event. However, press releases weren't all that clear. So let’s now get a bit more into this
puzzle.

On being asked about this deal and why
others can’t broadcast, Abhinandan
Sekhri, a founder and investor in NL, has this answer as shown in the
tweet. Oh yeah! “Not sponsored by
anyone… tu nahi samjhega”. So according to AS it’s an NL-FB event and NDTV
is the “partner”. Err… “Tu nahi samjhega”! I agree with that part. Nobody
understands. AS is an AAP member and the same arrogance that runs through AAP
statements runs through this guy’s dialogue too. AS is the one who actually
runs NL. Everything in NL is managed by him. Madhu Trehan just does her ‘Clothesline’ once a week or so. AS is
also a vendor for NDTV. He runs a firm called ‘SmallScreen’ which produces videos, animations and scripts
for many clients. So, without a doubt, AS is a talented guy and the animations
and sketches you see on NL mostly come from him and, evidently, his team from
SmallScreen.
Like I said in the beginning, it is hard
to sustain an online news or satire site in India. Madhu Trehan has often asked
the question on whether they should seek sponsors or subscriptions from
viewers. I don’t think the subscriptions route worked all that well. So it is
likely that NL didn’t have a sustainable revenue model. Remember, this was
supposed to be a media-critic and analyst. NL did that job pretty well;
bringing out the hypocrisies, ironies and idiosyncrasies frequently. It also
did a fine job on putting some of the media celebs on the mat in its
interviews. All this was under the heady tagline “Sab ki Dhulai” (Washing everyone or thrashing everyone – depending
on how you read it). But looks like they finally ran out of detergent. NL has
now gone the MSM way partnering a channel with allegations of corruption and
financial fraud.

The change at NL was visible about 10-15
days ago I think. Their site was down for maintenance they said and then it
came up in a new avatar and design. What struck me most was a stingingly
spiteful article against Tarun Tejpal’s
“rape victim” on Valentine’s Day. The writer poured scorn on the victim and
made out Tejpal to be the victim of her malicious campaign sort of. Cleverly,
as with other MSM morons, the writer of this spiteful and hate-filled article
calls Tejpal’s prey “MsTehelka-Assault-Victim”. Astonishing! Why is she Tehelka’s victim and
not Tejpal’s victim? Is this the honest discourse Madhu Trehan had promised NL
readers? But then Madhu was always an MSM member. Some things don’t change. The
name of the author of that article? Nirupama
Sekhri! Nice! So that should tell you how NL is now following the “Tejpalisation” of media. Tejpalisation
essentially involves reckless writing, writing propaganda for one particular
party and their friends and slowly turning a rape victim, in the case of a
media celebrity, into the offender. NL
as you knew it is over. As a reader points out “Get used to it”! How did this turnaround or compromise happen? It’s
not very hard to guess or should I say “Tu nahi samjhega”? I estimate the
ownership pattern of NL itself might have changed.

Let’s look at the line up for the event.
There’s Modi, Lalu, Akhilesh, Kejriwal and MamataB. Would Modi have agreed to
an event initiated by NL? I don’t think so. Would Modi have agreed to an event
initiated by NDTV? Fly a kite! Therefore, the only possibility is Facebook
would have initiated it and roped in Modi. Besides, who would really want to
listen to Lalu or Akhilesh? I don’t know, maybe an “organised” mob. What about
Kejriwal? What exactly would be special about AK in another event? He is on TV
almost 24X7 there is nothing that anyone can learn anew from his tape-recorded
“Ambani is corrupt, Modi is corrupt and you are corrupt” dialogues. MamataB?
Maybe a few but she is no way a major attraction beyond Bengal. In short, without Modi this event would
have been still-born. And the only entity that could have roped in Modi is
FB. KanchanG suggests Modi’s office wasn’t aware of the other partners of the
event.
Leave aside FB. One of the other two
partners probably created the event and one of them got FB to sell it to Modi
(and the others) because it’s clearly unlikely Modi would have agreed to. And
is it all for free? No sponsors? I sincerely doubt it. In fact Modi supporters
aren’t very happy that he would be appearing on NDTV, a channel that abused him
for a decade and still continues to abuse him in very “clever” ways as the
first tweet in this post shows. So what happened? NDTV got a surrogate
interview to telecast that they otherwise wouldn’t have got. Modi has appeared
in interviews with Timesnow and CNN-IBN over the years but not in a major
exclusive with NDTV. This is their kill in response to exclusive interviews on
another channel. In the following lines that I quoted in the beginning lie an
answer:
“You should've
taken care of me just a little bit instead of making me take them dives for the
short-end money…” Who took the dives for the short-end money? That’s for
you to figure out. All I can say for sure is that NL as a media-critic brand is
over. In its new avatar you will find it more directly aligned with one of the
MSM outlets. As for NDTV, its pathetic slide down the drain will continue and
with the prospect of a political change at the centre their future doesn’t look
too bright. NL may temporarily glow under the lights of this event but I would
have to once again quote but rephrase the lines in the 2nd para:
“You
don't understand. You coulda had class. You coulda been a contender. You coulda
been somebody instead of a…”